Alexandre Frédéric Joly

An Innovative Mind on Scrum, Customer Experience Design, and CCaaS!
Canada’s First in Business Agility, Leading Business and Projects to Success. 
Je préfère qu’on m’appelle Frédéric
Tous mes Services Professionnels sont offerts en français également!

Services

When it comes to professional services, A. Frédéric’s outcome-based approach is second to none.
With a keen ear for your needs, AF provides guidance backed by objective key results, giving you the confidence to achieve your goals.

Tous nos Services, Formations et Coaching sont également offerts en français.

What can I do for You?

Alexandre Frédéric Joly is a seasoned expert in Business Agility Consultancy, Project Management, and Experience Design for Contact Centers and e-Commerce Solutions, dedicated to transforming how businesses deliver value to their customers and enhance employee engagement.

As the founder and owner of Agile Lounge® by AFJ, he provides cutting-edge coaching services focused on Business Agility, Scrum, and Entrepreneurship, guiding enterprises and companies toward greater flexibility and innovation in today’s dynamic market.

With over 20 years of experience, Frédéric has spearheaded digital and business transformations, built high-performance teams, and worked alongside pioneers like Mike Beedle, co-signer of the Agile Manifesto. His coaching expertise, underpinned by certifications in Scrum Mastering and Business Agility, has empowered businesses to thrive through agility.

A core part of his offering is helping businesses adapt through strategic Product or Project Management. His comprehensive approach ensures that organizations not only implement projects effectively but also continuously improve their processes. Additionally, Frédéric specializes in Service & Experience Design for Contact Centers, ensuring businesses enhance customer interaction and service delivery by leveraging, employees engagement, satisfaction, agility and design thinking principles.

Frédéric is also the host of the Dare Real Agile Podcast, where he shares unique insights and real-world agile experiences. As a digital nomad and founder of Agile Travel™, he combines his love for travel with his commitment to helping others achieve work-life flexibility, guiding both aspiring and experienced nomads to realize their goals of working from anywhere.

Frédéric mission is to inspire and enable businesses to embrace agility, innovation, and human-centered experiences while fostering continuous growth in an ever-changing world.

AF as your Project Manager

Frédéric and his team deliver expert services in IT, Telecom, Digital Transformation, and Web Design, with a focus on UX/CX for e-Commerce, ERP, CRM, and CCaaS. We provide end-to-end technology solutions that enhance the human experience—from inception to deployment. Schedule your Discovery Session to learn more

AF as your Enterprise-wide Scrum Master

Through Agile Lounge and our CaaS Outcome-based system, I will unleash my 20 years of expertise in Lean, Kaizen, Scrum, and Consulting to help you drive your business forward. Don't miss out on our - Business Agility Offer - Learn more today.

AF as your Experience Designer

I am a forward-thinking Experience and Services Designer, blending creativity with a strategic mindset to deliver impactful customer and employee journeys. Drawing from my rich background in contact center design and CRM transformation. I reimagine services to exceed client expectations, enhance workplace engagement, and drive measurable results..

AF as your Event Manager

Alexandre's team delivers exceptional Event Project Management services, with 30+ years of global experience. Their impressive portfolio includes Ibiza Nightlife, Cirque du Soleil, major festivals, and one-time shows, prioritizing the best guest experience. Our network of international and local professionals can meet all your needs for any event. Schedule your Discovery Session now!

Tous nos Services sont également offerts en français.

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Bio

Alexandre Frédéric Joly is a seasoned expert in Business Agility Consultancy, Project Management, and Experience Design for Contact Centers, dedicated to transforming how businesses deliver value to their customers and enhance employee engagement. As the founder and owner of Agile Lounge® by AFJ, he provides cutting-edge coaching services focused on Business Agility, Scrum, and Entrepreneurship, guiding organizations toward greater flexibility and innovation in today’s dynamic market.

With over 20 years of experience, Frédéric has spearheaded agile transformations, built high-performance teams, and worked alongside pioneers like Mike Beedle, co-signer of the Agile Manifesto. His coaching expertise, underpinned by certifications in ScrumMaster and Business Agility, has empowered businesses to thrive through agility.

A core part of his offering is helping businesses adapt through strategic Project Management. His comprehensive approach ensures that organizations not only implement projects effectively but also continuously improve their processes. Additionally, Frédéric specializes in Experience Design for Contact Centers, with CCaaS – Contact Center as a Service mindset, ensuring businesses enhance customer interaction and service delivery by leveraging agility and design thinking principles.

Frédéric is also the host of the Dare Real Agile Podcast, where he shares unique insights and real-world agile experiences. As a digital nomad and founder of Agile Travel™, he combines his love for travel with his commitment to helping others achieve work-life flexibility, guiding both aspiring and experienced nomads to realize their goals of working from anywhere.

His mission is to inspire and enable businesses to embrace agility, innovation, and human-centered experiences while fostering continuous growth in an ever-changing world.

After working in the Entertainment industry, including five years at Cirque du Soleil worldwide, A. Frédéric embarked on his journey with Yves Rocher Canada as the Customer Experience Manager, where he established the company’s first multichannel Call Center that became Contact Center. Later, as the E-commerce Director, he demonstrated his expertise by developing innovative approaches to enhance the delivery of multichannel customer experience across various Contact Centers in North America.

He also served as a consultant, inspiring numerous businesses to optimize their customer service offerings. His remarkable accomplishments serve as a testament to the power of creativity, perseverance, and dedication in achieving success.

In 1999, two engineers asked him to defy an order and go from being the project manager for a software simulation training product to becoming an early Scrum Master. Ever since then, A. Frédéric has worked in Lean and Agile systems which brings him to continuously improve himself, creating business value and the greatest people experience. 

With 25 plus years of experience in building high-performance teams, A.Frédéric is a seasoned executive and organizational coach who has worked on dozens of agile transformations. A.Frédéric’s experience includes being an advisor to start-ups, from Palma, Ibiza, Londres, Phoenix, Austin, and San Francisco to name a few, in lieu of gaining world-class project and product management experience.

Frédéric offers four main programs as professional services, and many affiliation brands, to facilitate your business success. You can appreciate them in our Services (Outcomes) and Affiliations sections to know more.

            Your next best move is to Contact him!

Affiliations

If you choose to go solo and play alone, remember that you are never truly alone.
These affiliations are more than just groups; they are my teams and some of them are my business family with whom
I collaborate to achieve greatness, with openness.
I would like to introduce you to them and invite you to join us in our pursuit of progress.

Podcast

We Dare Because We Care For Innovation!

We are the Business Agility Podcast Broadcasting from Montreal, where we talk all things leadership and entrepreneurship you won’t hear elsewhere!

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Testimonials Highlights

Alexandre is a true Project Manager. Looking out for his clients, he will lead the way, ensuring everyone knows what is expected from them. But the most important part is that he understands PM red tape can be cumbersome for his clients. He'll find ways to make it easy on you, taking it one small step at a time, working on the essentials first, he gets you going. The job gets done.
François Guérette
Director, Digital Solutions - Business Solutions Group at TC Media
AF has coached a number of teams within BELL, one of which I was a PO for. The sessions were adjusted to our challenging environment. His knowledge of Scrum and Agile practices is unequaled. I did benefit tremendously from his teaching. Also, AF is an excellent communicator with great change management skills, he was not only able to approach the naysayers or the resistors but also capable of making them play a key role into the agile implementation within the organization. Thank you very much for the great journey.
Nouha El Hilali
Product Owner at Bell Canada
I worked as a Genesys Integrator with Alexandre-Frédéric on projects for the Desjardins Contact Center implimentation where he was the Project Manager. I found Alexandre-Frédéric to be an effective Project Manager, always on top of things and making sure everything was on track, while making sure we understood what the commitments toward the customer were. He also was great in his communications between the customer and the team, making sure everyone's expectations were in line an quickly clearing and concern, question, issue or misunderstanding. He also was great at supporting the team when needed and had a great understanding of the Contact Center practice. I would gladly work with him again.
Alexandre Boisseau
Principal Consultant at Online Business Systems
If you're looking for someone who will truly take the time to understand your company's culture and challenges to come up with the Agile solutions that best fit you, Alexandre Frédéric is your guy! We loved how fast AF was able to recommend and help us implement best practices without forcing them onto the team. You can really tell he's Agile himself and preaches agility in everything he does, including adapting to our team's needs. Thanks to AF, we were able to onboard even the most stubborn/change averse team members into a mindset and framework (mindset first!) that now brings us success on the day-to-day.
Kathya Brunet
Manager of Product at Talent.com

Satisfied Clients

Over the past 20 years, Alexandre has completed many successful projects and has worked with numerous clients.

Here are a few of them:

Let's Walk the Talk!